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Vibaantta Announces Exciting Entry into the European Market with "Origin Rice"

Premium Rice Brand to Offer a Variety of Rice Types, Starting in France

[New Delhi, 4th Aug 2023] — Vibaantta, a leading name in quality food products, is thrilled to announce its entry into the European market with the launch of its premium rice brand, "Origin Rice." Origin Rice will feature a diverse selection of rice types, including long grain rice, basmati rice, jasmine rice, and parboiled rice, catering to the discerning European palate. The brand will be available in over 10,000 stores across Europe, marking the beginning of its European journey in France.

A Rich Culinary Experience

Origin Rice is not just rice; it's a culinary experience like no other. Vibaantta's commitment to quality, flavor, and diversity shines through in every grain. European consumers can look forward to a delightful range of rice varieties, each carefully selected for its unique characteristics and culinary applications.

The Stars of Origin Rice

  1. Long Grain Rice: A versatile choice for countless European dishes, long-grain rice is characterized by its slender grains and fluffy texture, making it a perfect addition to risottos and pilafs.

  2. Basmati Rice: Hailing from the Himalayan foothills, Basmati rice is renowned for its extraordinary aroma and long, slender grains. It's the go-to choice for dishes like biryanis and other exotic delicacies.

  3. Jasmine Rice: With its fragrant aroma and slightly sticky texture, Jasmine rice is a staple in Southeast Asian cuisine. It's an excellent accompaniment to curries, stir-fries, and more.

  4. Parboiled Rice: Parboiled rice undergoes a unique cooking process that helps retain more vitamins and minerals compared to traditional white rice. It's an ideal foundation for a wide range of dishes.

Widespread Availability

Vibaantta is dedicated to making Origin Rice accessible to consumers all across Europe. To achieve this, the brand plans to introduce Origin Rice in over 10,000 stores across the continent. The journey begins in France, a country celebrated for its culinary excellence.

Launching in France

France, known for its rich gastronomic heritage, serves as the launchpad for Origin Rice in Europe. French food enthusiasts will have the privilege of being the first to savor the exceptional flavors and quality of Origin Rice, enhancing their culinary creations.



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